UNESCO had just declared the human towers Catalan tradition â€śEls Castellersâ€ť Intangible Cultural Heritage of Humanity. And Moritz, being The Catalan beer, wanted to celebrate it. They asked us to produce a short-film with their beers building a Castle. We did so, but not only that: we proposed a Social Media experience. We challenged users to build their own â€śfriendâ€™sâ€ť towers, tagging up to 50 friends using the beerâ€™s tower picture we produced. As expected, people largely engaged, the catalan media talked about the story and Moritz earned thousands of new Facebook friends in a few days. Oh, and part of the bill was payed in beers. Refreshing project indeed! .
Honest and Smile S.L. | Paris & Barcelona | www.honestandsmile.com