Social Ring + TBWA\Paris

The metaphor of digital richness
could be a new sort of connected ring  
We asked ourselves: if traditional jewelry is ultimately a beautiful metaphor of real-world richness, how would we showcase digital richness in a sort of connected device? To answer this question we 1st needed to assume something: digital richness has a lot to do with your reach and awareness in social media. Mixing all these concepts, the Social Ring was born. A unique, connected device, that is synchronized with your Social Media networks, and each time you receive a new follow, share or like, blinks in an awesome, visually amazing way. No, you can't buy it yet. But, who knows, maybe sooner than later it will shine bright in your hands.